Alibaba and JD.com Shatter Singles' Day Records as Sales Hit 1.44 Trillion Yuan
- THE CHINA NOW
- Nov 13, 2024
- 2 min read
Summary
Alibaba and JD.com report historic growth during Singles' Day despite economic challenges.
Categories like collectible toys and home appliances showcase changing consumer interests.
Singles' Day cements its global status with sales surpassing $198 billion.
China’s annual Singles' Day shopping extravaganza concluded with groundbreaking success, signaling a rebound in consumer confidence and a surge in e-commerce innovation. The festival, orchestrated by e-commerce giants Alibaba and JD.com, spanned nearly a month this year, transforming from its original 24-hour format into a prolonged period of deals and promotions. Both platforms reported robust sales growth and increased shopper engagement, though exact figures were withheld.
