Nike China Reports Sales Dip but Exceeds Earnings Projections in Q3 2025
- THE CHINA NOW
- Mar 21
- 3 min read
Summary
Nike expects a decline in sales for the fiscal fourth quarter due to tariffs, sliding consumer confidence, and ongoing restructuring efforts.
The company reported a 9% drop in sales for its fiscal third quarter compared to the previous year, with significant weakness in China.
Despite these challenges, Nike exceeded earnings expectations, with earnings per share at 54 cents versus 29 cents expected.
Nike has warned that its sales will face a double-digit decline in the fiscal fourth quarter, as external factors such as new tariffs and sliding consumer confidence weigh heavily on its business. The company’s projections indicate that sales will fall to the low end of the mid-teens range, far worse than the initial expectations set by analysts.
